Terminology forever linked to software localization in the US?
Posted by Barbara Inge Karsch on January 13, 2011
As stated in the call for participation, the TermNet Terminology Survey was developed for communication professionals who were either located in the United States or in Canada or worked for clients in these markets and who were somewhat familiar with terminology issues. The assumption was that language professionals would participate and share what is happening with regard to terminology issues. 145 people participated, and 81% went through all mandatory questions.
Three quarters were doers, e.g. translators, project managers, content publishers or an individual contributor in another communication profession; the remainder was decision makers who managed teams and/or budget. 58% lived in the United States, 29% in Europe. The remaining 13% came from Canada, Asia or Latin America. Below is the statistics of countries where their customers are located.
Not unexpectedly, the majority of participants work for the information and communication technology (ICT) sector. On the one hand, this data is slanted towards the ICT sector, because we invited many from our existing network, which is heavily biased towards software companies. On the other hand, the term “terminology” seems to be intricately linked to “localization” in the United States: When we announced the survey to people from other industries as “a survey on communication and terminology issues,” some responded that they were not in “localization,” others, e.g. in the high-tech sector, stated that it had nothing to do with their field.
Here are a few causes mentioned under Other:
- Too many acronyms without explanation
- Getting team on the same page for content
- Not enough formal term management for every product
- Trying to clarify terminology before sending to translators who then often ignore prescribed terminology and argue
An open-ended question on causes for documentation problems brought out the fact that time-to-market is so short in the software industry: People felt that they work under high “time pressure” with “unrealistic turnaround times.” There are “large volumes of source content […] that [clients] have a hard time managing.” And at the same time, there is “[c]onstant evolution of the product.” While people did not see terminology management as a way to speed things up, they clearly saw terminology management as a solution whether they were already engaged in it or not.
So, localizers and content publishers in the ICT sector are ‘believers?’ First of all, do you agree? And secondly, why do you think it is harder to talk about terminology issues to people who are not in localization or who work for other industries?