This is a quick follow-up on last week’s explanation of what terminology is. I found the following short video while researching into terminology management practices in the US automotive industry. I’ll get out of the way and let this fine scientist do the explaining. He does so in only 1:49 min, and I recommend watching it to the end.
If you come away understanding the content, you are a genius. If you don’t get a word, you have just learned why terminology matters in technical communication. And if you got a chuckle out of this, let me know.
Hilarous! Thanks Barbara!
Yes, truly hilarious! Thanks!
Loved it. I remember Bud’s voice from so many things in the ’70s. Isn’t he the voice of commercials for Ronco, and the Popeil Pocket Fisherman, etc.? He was enjoying this one. 🙂 Thanks for sharing!
Oh, of course, I didn’t know that he is famous since I didn’t live here in the ’70s. I just thought he does such a good job on this.
I’d be worried if he hadn’t used an autocue*!
* teleprompter or telescript – don’t we all love terminology?!? 😉
It looks so natural that I don’t even think he needed a teleprompter, Licia.
I am pretty sure EVERY government would buy it :-).
Well, if they also spent a few dollars on terminology management systems…;-).
I loved it! Thanks for sharing.
What a finding! Didn’t manage to watch it ’til the end … tears in my eyes
I laughed till I cried at the end. That had to be the most twisted and funny use of nonsensically used jargon I have ever heard. Definitive piece on how to use Jargon interspersed with “comforting” words like “normal” and “usual” to sell SOS to the Government.
Definitely got a laugh. Reminds me of this Onion video:
http://mobile.theonion.com/video/press-secretarys-zumtrel-flooby-answer-may-be-atte,14281/
Finally had a chance to watch this Onion classic. Oh my! You might also enjoy, if one can, Death Sentences by Don Watson; he used to be a speech writer in Australia and is sharing his insights into the decay of language in public life. Thanks very much for sharing it, Luke.